DSTV and chill anyone?

DSTV

The task? Come up with a creative way to showcase the price down to be implemented in September in most of our packages in Kenya, Tanzania and Uganda. The region is very price sensitive and thus we needed to showcase value to our potential and current subscribers. With DSTV considered a premium brand, a lot of people shy off from conversion due to the lofty brand image 00Solution
'Everybody's watching.' Due to drastic price cuts, everyone can now access DSTV services on any device. We envisioned a world where every individual's routines got spiced up due to their latest binges. From board meetings to grocery vending, life was taking an interesting turn and we made the public feel like they cannot afford to miss out, especially now that it is so affordable!

summary

The task? Come up with a creative way to showcase the price down to be implemented in September in most of our packages in Kenya, Tanzania and Uganda. The region is very price sensitive and thus we needed to showcase value to our potential and current subscribers. With DSTV considered a premium brand, a lot of people shy off from conversion due to the lofty brand image 00Solution
'Everybody's watching.' Due to drastic price cuts, everyone can now access DSTV services on any device. We envisioned a world where every individual's routines got spiced up due to their latest binges. From board meetings to grocery vending, life was taking an interesting turn and we made the public feel like they cannot afford to miss out, especially now that it is so affordable!