The Best Place to Lie
Silent Night
Sleep is a basic human need, essential for good health and quality of life. It allows our bodies to rest and our brains to recharge, helping with muscle repair, memory consolidation and a stronger immune system. That's why you need a good mattress. With the need to set itself apart from other brands, ensure top-of-mind awareness and create a lasting brand image, Silent Night came to us for ideas
summary
Sleep is a basic human need, essential for good health and quality of life. It allows our bodies to rest and our brains to recharge, helping with muscle repair, memory consolidation and a stronger immune system. That's why you need a good mattress. With the need to set itself apart from other brands, ensure top-of-mind awareness and create a lasting brand image, Silent Night came to us for ideas
solution
'The best place to lie' You know those times when getting out of bed feels like a punishment? We positioned Silent Night not just as a great mattress brand but as an ambassador of irresistibly good sleep. The sleep that makes you want to hit the snooze button a million times because you just want to lie down for a bit longer and immediately the snooze button becomes an option...so does a lie. 07:00
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