In October 2019, one man set out to do the impossible: run a 42km marathon in under two hours. With the race happening miles away from his hometown, Safaricom, one of Kenya's largest homegrown brand known for connecting people, did just that; Safaricom connected Kenyans to Eliud virtually using one of Kenya's highly used social platforms, Twitter. (Sadly now, X)

To honor a man who knew no limits, Safaricom pushed theirs. Changing their M-PESA logo into Eliud's name. The campaign created a custom twitter emoji that would show up whenever anyone tweeted using the hashtag #Eliud159; Adding a unique Kenyan touch to each message. Each time an individual retweeted Safaricom's congratulations message, they would be part of thousands of faces united behind Eliud's mosaic. Making them forever part of history; forever part of his story.

The campaign garnered over 12 billion impressions worldwide With over 1.5 million people resonating with the passion behind the campaign in a span of 3 days. #Eliud159 received love from celebrities and brands worldwide ranking higher than all branded hashtags and topping trend on the day. We generated over Kes. 24 million worth of impressions, organically! Now that's a connection.