In 2024, Kenya Power faced a unique challenge: seven million prepaid meters across the country needed a critical software update before they stopped accepting electricity tokens. With a deadline fast approaching, the goal was to get everyone to update their meters — quickly, clearly, and without confusion.

The campaign turned what could have been a stressful technical update into something simple, straightforward, and even entertaining. We stripped away the jargon and went straight to what mattered: “Enter Code 1. Enter Code 2. Stay connected.”

To reach everyday Kenyans, we leaned into what connects us most — music and culture. We created a catchy jingle that became the heartbeat of the campaign, something you could hum along to on the matatu or hear from a neighbour’s radio. We partnered with culture movers and content creators who helped bring the message to life in different styles and languages, reaching audiences of all ages and communities across the country.

The response was electric. Within the first month, 3 million meters were updated. By the third month, 5.5 million households had completed the process. The jingle caught on fast — even kids were dancing and singing along, reminding their parents to update their token meters.
On social media, conversations sparked, curiosity grew, and sentiment shifted. A brand once known for its complaints became a source of positive engagement and helpful information.
The campaign recorded:
954 mentions
29.85 million impressions
160,870 interactions
83.2% positive and neutral sentiment: a 32% jump in trust.