One of Kenya's largest banks, KCB, was looking to launch an app that would help reduce the traffic in their banking halls and offer their customers better service. With over 1000 apps being introduced into app stores each day how would we show their apps real value while creating product stickiness?

While most brands trying to inspire the youth with punchy lines and ad slogans, KCB decided to build a platform, 2jiajiri, that offered them mentorship, tools, finance and a marketplace to fuel their hustle and enable them to enable themselves to set out the path less chosen with confidence

The campaign achieved a 150% success rate, opening over 500,000 accounts in 3 weeks. 1000 weekly site visits, an increase in customer retention, a decrease in cost of re-acquisition and 360-degree turnaround on brand perception. I joined the movement too by becoming the official 2jiajiri podcast show host.
We brought on different personalities and creatives to tell the world about their entrepreneurship journey and inspire a new generation of young bosses! We featured a diverse group of creatives and personalities who shared their entrepreneurial journeys, aiming to inspire the next generation of young business leaders!