Creative Director
Brand builder
Storyteller

I help brands show up boldly, connect deeply, and create work that moves culture. Passionate about shaping Africa’s creative narrative through strategy, storytelling, and a little bit of magic.

Years of Experience

10+

Brands Impacted

32+

Making stories, experiences, and campaigns that travel across screens, borders, and cultures.

  • Freelance

    Fractional Creative Director

    Sep 2022 - Present

  • Belva Digital

    Creative Director

    Feb 2023 - Jul 2025

  • Sendy Ltd

    Creative Team Lead

    Feb 2022 - Jul 2022

  • Xetova

    Creative and Digital Marketing Lead

    Jul 2021 - Jan 2022

  • WPP Scangroup

    Creative Lead and Digital Strategist

    Dec 2018 - Nov 2021

  • WPP Scangroup

    Senior Copywriter

    Jul 2015 - Nov 2018

  • KCB Bank Group

    Debt Recovery Officer

    Mar 2014 - Jul 2015

. About me

Hey, I'm Angie

A creative director, storyteller, and culture shaper from Nairobi. I've spent the last decade building campaigns, teams, and stories that make people stop, feel, and share.

I've worked with brands like Safaricom, Aga Khan Foundation, KCB, and the Gates Foundation, helping them find their voice in ways that feel real and connect deeply. I love taking big ideas and turning them into things people actually want to engage with. Work that lives online, offline, and somewhere in between.

When I'm not leading creative or dreaming up new concepts, I'm usually helping other creatives figure out their next big thing. I care a lot about creating positive communities through mentorship, creating spaces where ideas grow, and showing that African creativity can sit proudly on any global stage.

If you're building something bold, thoughtful, or just really cool, let's talk. I'm all about collaboration that makes sense and makes magic.

Awards

Spotlights

5x Digital Media Awards (DMA)

4x PRSK Awards

4x Marketing Society of Kenya (MSK) Awards

4x African Cristal Awards

2x APA x Loeries Awards

Shorty Awards Finalist

Young Creative of the Year Winner

Digital Media Awards (DMA in conjunction with the Loeries)

Influencer Marketing Campaign

@Viya Health (PSI) – Ready or not (Bronze)

#Belva Digital

Public Relations Society of Kenya (PRSK)

Overall PR Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Marketing Society of Kenya (MSK)

Public Sector Campaign

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Public Relations Society of Kenya (PRSK)

Public Sector Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Squad Africa

Public Relations Society of Kenya (PRSK)

Media Relations Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Digital Media Awards (DMA x Loeries)

Best Use of Podcast

@Elton John Foundation – Chukua Selfie (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Best Social Good Campaign

@Elton John Foundation – Chukua Selfie (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Twitter: Great Use of Creative

@Safaricom PLC – Eliud Emoji (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Blue Robot

@Safaricom PLC – Eliud Mosaic (Winner)

#Squad Africa

Marketing Society of Kenya

Best Digital Marketing Campaign

@Safaricom

#Squad Africa

APA awards in conjunction with the Loeries

Young Creative of the Year Award

@

#

Digital Media Awards (DMA x Loeries)

Best Story-telling for LinkedIn

@Safaricom Enterprise Business Unit

#Squad Africa

Shorties (Finalist)

Campaigns for social good – Education Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

African Cristal Regional Award (Gold)

Charity Campaign

@USAID – Aga Khan Foundation

#Squad Africa

African Cristal Regional Award (Sapphire)

Digital innovation Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Marketing Society of Kenya (MSK)

Best Product Launch Award: Ule Msee

@Safaricom

#Squad Africa

Marketing Society of Kenya (MSK)

Best Digital Marketing Campaign

@Safaricom

#Squad Africa

African Cristal Regional Award (Emerald)

Digital innovation Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Public Relations Society of Kenya (PRSK)

Social Responsibility Campaign of the Year: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

APA in conjunction with the Loeries: Silver Award

Experiential Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Digital Media Awards (DMA in conjunction with the Loeries)

Influencer Marketing Campaign

@Viya Health (PSI) – Ready or not (Bronze)

#Belva Digital

Public Relations Society of Kenya (PRSK)

Overall PR Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Marketing Society of Kenya (MSK)

Public Sector Campaign

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Public Relations Society of Kenya (PRSK)

Public Sector Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Squad Africa

Public Relations Society of Kenya (PRSK)

Media Relations Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Digital Media Awards (DMA x Loeries)

Best Use of Podcast

@Elton John Foundation – Chukua Selfie (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Best Social Good Campaign

@Elton John Foundation – Chukua Selfie (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Twitter: Great Use of Creative

@Safaricom PLC – Eliud Emoji (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Blue Robot

@Safaricom PLC – Eliud Mosaic (Winner)

#Squad Africa

Marketing Society of Kenya

Best Digital Marketing Campaign

@Safaricom

#Squad Africa

APA awards in conjunction with the Loeries

Young Creative of the Year Award

@

#

Digital Media Awards (DMA x Loeries)

Best Story-telling for LinkedIn

@Safaricom Enterprise Business Unit

#Squad Africa

Shorties (Finalist)

Campaigns for social good – Education Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

African Cristal Regional Award (Gold)

Charity Campaign

@USAID – Aga Khan Foundation

#Squad Africa

African Cristal Regional Award (Sapphire)

Digital innovation Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Marketing Society of Kenya (MSK)

Best Product Launch Award: Ule Msee

@Safaricom

#Squad Africa

Marketing Society of Kenya (MSK)

Best Digital Marketing Campaign

@Safaricom

#Squad Africa

African Cristal Regional Award (Emerald)

Digital innovation Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Public Relations Society of Kenya (PRSK)

Social Responsibility Campaign of the Year: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

APA in conjunction with the Loeries: Silver Award

Experiential Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Digital Media Awards (DMA in conjunction with the Loeries)

Influencer Marketing Campaign

@Viya Health (PSI) – Ready or not (Bronze)

#Belva Digital

Public Relations Society of Kenya (PRSK)

Overall PR Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Marketing Society of Kenya (MSK)

Public Sector Campaign

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Public Relations Society of Kenya (PRSK)

Public Sector Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Squad Africa

Public Relations Society of Kenya (PRSK)

Media Relations Campaign of the year

@Kenya Power – Update Token Meter Yako (Winner)

#Belva Digital

Digital Media Awards (DMA x Loeries)

Best Use of Podcast

@Elton John Foundation – Chukua Selfie (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Best Social Good Campaign

@Elton John Foundation – Chukua Selfie (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Twitter: Great Use of Creative

@Safaricom PLC – Eliud Emoji (Winner)

#Squad Africa

Digital Media Awards (DMA x Loeries)

Blue Robot

@Safaricom PLC – Eliud Mosaic (Winner)

#Squad Africa

Marketing Society of Kenya

Best Digital Marketing Campaign

@Safaricom

#Squad Africa

APA awards in conjunction with the Loeries

Young Creative of the Year Award

@

#

Digital Media Awards (DMA x Loeries)

Best Story-telling for LinkedIn

@Safaricom Enterprise Business Unit

#Squad Africa

Shorties (Finalist)

Campaigns for social good – Education Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

African Cristal Regional Award (Gold)

Charity Campaign

@USAID – Aga Khan Foundation

#Squad Africa

African Cristal Regional Award (Sapphire)

Digital innovation Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Marketing Society of Kenya (MSK)

Best Product Launch Award: Ule Msee

@Safaricom

#Squad Africa

Marketing Society of Kenya (MSK)

Best Digital Marketing Campaign

@Safaricom

#Squad Africa

African Cristal Regional Award (Emerald)

Digital innovation Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Public Relations Society of Kenya (PRSK)

Social Responsibility Campaign of the Year: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

APA in conjunction with the Loeries: Silver Award

Experiential Campaign: Story for Chela

@USAID – Aga Khan Foundation

#Squad Africa

Contact For
Work